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Social Media

We understand the power of social media in today’s connected world. Our social media research and engagement services help brands navigate digital spaces with impactful, data-driven insights. We analyse trends, consumer sentiment, and engagement across platforms to give a clear view of how audiences interact with your brand and content online.

1. Frequency and Duration of Platform Use Across TikTok, Facebook, Messenger, and Telegram

  • Countries: Philippines

  • Objective: Assess how frequently and for how long people use each platform, comparing daily, weekly, and monthly usage patterns.

  • Target Audience: Influencers, users

  • Data Collection Methods: Qual Zoom Interview

  • Outcome: Generate insights into the average time users spend on each platform, guiding optimal posting schedules and ad placements.​

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2. User Loyalty and Platform Switching Behaviour Among Social Media Users

  • Countries: Philippines

  • Objective: Identify user loyalty levels to each platform and explore reasons for switching between TikTok, Facebook, Messenger, Telegram and "New App".

  • Target Audience: Users

  • Data Collection Methods: App usage tracking, content analysis, engagement tracking

  • Outcome: Understand factors influencing user loyalty and switching behaviours, helping platforms retain users and improve features based on competitor analysis.

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3. Comparative Social Media Impact on Mental Health and Well-being

  • Countries: Philippines

  • Objective: Explore the effects of time spent on TikTok, Facebook, Messenger, and Telegram on mental health and well-being.

  • Target Audience: Mental health professionals, educators, health policy makers.

  • Data Collection Methods: Online survey

  • Outcome: Provide data on how social media impacts users’ mental health, supporting efforts to create healthier online environments and mental health awareness campaigns.

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