Privacy Policy

Cality Market Intelligence

Effective Date: January 2026

Cality Market Intelligence (“Cality,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal data collected through our website and research activities. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or participate in our research services.

 

Cality Market Intelligence is operated by Cality Global Solutions.

 

Cality Market Intelligence respects your right to privacy and is committed to protecting personal data in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173), its Implementing Rules and Regulations, and relevant issuances of the National Privacy Commission of the Philippines.

 

This Privacy Policy explains how we collect, use, store, protect, and disclose personal data obtained through our research activities, website, and participant databases.

1. Scope of This Policy

This Privacy Policy applies to:

• Research participants and respondents

• Healthcare professionals and industry experts

• Clients, partners, and website visitors

• Individuals included in Cality Market Intelligence research databases

This policy covers data collected within and outside the Philippines, including information relating to foreign-licensed professionals.

2. Information We Collect

We may collect the following types of personal data, depending on the nature of the engagement:

a. Personal and Contact Information

• Full name

• Email address

• Phone or mobile number

• Country of residence

• Professional affiliation

b. Professional Information

• Job title and role

• Area of specialization

• Years of experience

• Industry background

c. Government or Professional Identification

Where required for research validation and quality control, we may collect:

• Professional license numbers such as physician license numbers

• Medical registration or certification details

• Government-issued identification numbers when necessary for verification

This may include licenses or registration numbers issued outside the Philippines.

d. Research Participation Data

• Survey responses

• Interview responses

• Audio or video recordings where consent is provided

• Research-related opinions and feedback

3. Purpose of Data Collection

Personal data is collected and processed for legitimate business and research purposes, including:

• Conducting market research and analytics

• Validating respondent eligibility and authenticity

• Ensuring research quality, integrity, and compliance

• Managing participant databases

• Communicating regarding research participation or services

• Meeting contractual and regulatory obligations

We do not collect personal data beyond what is necessary for these purposes.

4. Legal Basis for Processing

We process personal data based on one or more of the following:

• Consent of the data subject

• Fulfillment of contractual obligations

• Compliance with legal or regulatory requirements

• Legitimate interests of Cality Market Intelligence, provided such interests do not override the rights of data subjects

5. Data Sharing and Disclosure

We do not sell personal data.

Personal data may be shared only with:

• Authorized internal personnel

• Clients in aggregated, anonymized, or non-identifiable form

• Third-party service providers bound by confidentiality and data protection obligations

• Regulatory authorities when required by law

Identifiable personal data is never disclosed to clients unless explicit consent has been obtained.

6. Data Protection and Security Measures

We implement appropriate organizational, physical, and technical security measures to protect personal data, including:

• Restricted access to databases

• Secure storage systems

• Data minimization and anonymization practices

• Separation of identifying information from research outputs

Only authorized personnel may access personal data for legitimate purposes.

7. Data Retention

Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected, or as required by law, contractual obligations, or internal compliance standards.

When data is no longer required, it is securely deleted or anonymized.

8. Rights of Data Subjects

In accordance with the Data Privacy Act, data subjects have the right to:

• Be informed about data processing activities

• Access their personal data

• Object to processing

• Request correction of inaccurate data

• Request erasure or blocking of data, subject to legal and contractual limitations

• Withdraw consent where applicable

Requests may be subject to identity verification.

9. Cross-Border Data Transfers

Personal data may be processed or accessed outside the Philippines for research or operational purposes.

In such cases, Cality Market Intelligence ensures that appropriate safeguards are in place to protect personal data in accordance with applicable data protection laws.

10. Use of Cookies and Website Data

Our website may use cookies or similar technologies to improve user experience and analyze site usage.

Users may manage cookie preferences through their browser settings.

11. Updates to This Policy

This Privacy Policy may be updated from time to time to reflect changes in legal requirements or business practices.

Updates will be posted on our website with the revised effective date.

12. Contact Information

For questions, concerns, or requests related to this Privacy Policy or the processing of personal data, please contact:

Data Protection Officer
Cality Market Intelligence
📧 Email: cality@calitygs.com
Website: www.calitygs.com