Cality Global Solutions (CGS), headquartered in the Philippines, is a knowledge outsourcing company that provides efficient data collection services to clients worldwide. Founded in 2013 as Sophotech Research Consultancy, the company rebranded to CGS to better serve the growing global demand. CGS has since expanded operations across the APAC, EMEA, and North America regions.
Currently, CGS is developing a global online community with a projected 40 million panel members, including healthcare professionals, patients, C-suite executives, key opinion leaders (KOLs), payers, and both B2B and B2C members.
INDUSTRIES WE COVER
At Cality Global Solutions, we deliver data collection services and in-depth market research tailored to meet the demands of diverse industries. Our expertise spans a range of sectors, providing actionable insights and supporting strategic decision-making through high-quality data and analysis.
Comprehensive Data Collection Services
At Cality Global Solutions, we offer a full suite of qualitative and quantitative data collection methodologies, designed to provide accurate, actionable insights across diverse research requirements. Our approach covers multiple channels, including digital, face-to-face, and traditional methods, ensuring that we deliver the highest quality data for strategic decision-making. we combine these methodologies to provide a holistic view of your target audience. By using both qualitative and quantitative approaches, we create a balanced understanding of consumer behavior, market trends, and brand perceptions. From mystery shopping to mobile surveys, we customize our methods to fit your specific objectives, ensuring that every data point drives actionable insights for your business.
Quantitative Research
Our quantitative research services focus on capturing statistically sound data to provide you with reliable metrics, trends, and patterns.
Qualitative Research
Our qualitative research methodologies offer in-depth exploration of motivations, attitudes, and perceptions. Each method is tailored to capture the insights necessary to understand customer perspectives, refine brand strategies, and innovate effectively.
Computer-Assisted Web Interviewing (CAWI)
Through CAWI, we conduct structured online surveys that allow for large-scale data collection with efficiency and speed. This method is ideal for reaching a broad audience, providing real-time analytics and insights into customer behavior, demographics, and preferences.
Computer-Assisted Personal Interviewing (CAPI)
CAPI enables in-person data collection using digital devices, facilitating immediate data entry and verification. This approach is valuable for studies requiring on-site data collection, such as product feedback or public opinion surveys, ensuring high accuracy and engagement in real-time settings.
Computer-Assisted Telephone Interviewing (CATI)
Our CATI services offer a structured, phone-based approach to gather precise quantitative data. Managed by trained interviewers, CATI ensures clarity and consistency in responses, reaching diverse demographics, even in areas with limited internet access.
Mobile Surveys
Our mobile survey solutions leverage smartphone accessibility, enabling rapid data collection on the go. This method is particularly effective for capturing immediate feedback, tracking consumer trends, and reaching tech-savvy or younger demographics. Mobile surveys provide flexibility and convenience for respondents, increasing engagement rates.
Pen and Paper
Traditional pen and paper surveys are effective for studies where digital access is limited, or in areas with lower literacy on technology. Our team uses this approach in specific field settings, allowing for direct interaction with respondents while still capturing essential quantitative data.
Retail Audit
Retail audits provide real-time insights into product placement, stock levels, and compliance within physical retail environments. Our field agents conduct thorough audits across multiple locations, delivering essential data on pricing, inventory, display compliance, and competitor presence to support effective retail strategies.
CAWI for Qualitative Feedback
CAWI can be adapted for qualitative purposes by incorporating open-ended questions, enabling respondents to share detailed insights at their own pace. This approach provides rich, narrative-driven responses that shed light on customer preferences and brand perceptions.
CAPI for In-Depth Interaction
CAPI in qualitative research facilitates direct, face-to-face interactions, capturing both verbal and non-verbal responses. This approach is invaluable for product testing, usability studies, or any situation where observing reactions provides additional insights beyond verbal responses alone.
CATI for Qualitative Interviews
For qualitative data collection over the phone, CATI enables in-depth interviews where respondents can freely express their views. Our interviewers are skilled at guiding conversations to gather meaningful, high-quality insights that reveal motivations, concerns, and satisfaction levels.
Mobile Surveys for Real-Time Feedback
Mobile surveys allow us to capture qualitative feedback quickly and contextually, especially suited for in-the-moment insights such as location-based feedback or event-driven responses. This approach is ideal for capturing thoughts and reactions right as experiences happen.
Mystery Shopping
Our mystery shopping services provide qualitative insights into customer experience, service quality, and adherence to brand standards. Mystery shoppers engage with frontline staff, assess store environment, and evaluate service protocols, giving actionable feedback for quality improvements and staff training.
Pen and Paper of Qualitative Data
When digital tools are not feasible, pen and paper provide a straightforward, personal method for collecting qualitative data. This approach allows interviewers to take detailed notes and engage with respondents more personally, which is especially effective in rural or low-tech settings.
Online Surveys for Depth and Detail
Through online surveys, we incorporate open-ended and interactive questions, allowing respondents to provide detailed opinions and insights. Online surveys can include multimedia elements for a richer, more engaging experience, making them ideal for capturing complex feedback on products, services, or brand concepts.
Our Team.
A results-driven team of professionals committed to delivering high-quality, data-backed insights and scalable solutions. With diverse expertise across market research, operations, and strategy, we work collaboratively to drive innovation, exceed client expectations, and support sustainable business growth.
Engr. Calixto Serrano II
President and Chief Executive Officer
Engr. Calixto Serrano II is a visionary leader and results-oriented executive with over a decade of experience at the helm of a fast-growing market research company. Since 2013, he has served as President and CEO, leading the firm through continuous innovation, strategic expansion, and lasting client partnerships. Under his leadership, the company has become a trusted source of high-impact insights that help organizations make smarter, faster, and more informed business decisions.
Calixto brings a unique cross-industry perspective, having also led operations in the retail and wholesale sectors—sharpening his expertise in consumer behavior, market trends, and business development. His earlier 15-year career in the mining and minerals industry equipped him with a deep operational mindset, resource management skills, and large-scale project experience—making him a rare blend of technical precision and strategic thinking.
A licensed Chemical Engineer and graduate of Saint Louis University in Baguio City, Philippines, with postgraduate studies in Environmental Engineering, Calixto combines analytical rigor with a strong commitment to innovation and sustainability.
As President and CEO, he champions a culture of excellence, integrity, and agility. He is passionate about delivering accurate, scalable, and tech-enabled research solutions that address the real-world needs of clients across healthcare, consumer goods, and emerging sectors. His focus: empowering businesses through data that drives results.
Calixto’s strategic vision continues to shape the company into a leader in the research industry—known for quality, responsiveness, and insight that delivers measurable impact.
Engr. Emerson Orfiano
APAC Director – Market Research
Engr. Emerson Orfiano is a licensed Chemical Engineer from Saint Louis University in Baguio City, Philippines, and a seasoned operations leader with a strong background in engineering, logistics, and strategic execution. He joined the team in April 2025 and currently serves as APAC Director for Market Research, where he leads high-impact research operations across the Asia-Pacific region.
Emerson brings over a decade of experience in driving operational excellence, data integrity, and scalable project execution. His early career in mineral processing and oil refining provided a solid foundation in complex systems and process management—skills he now applies to ensure efficiency and quality in every phase of the research lifecycle.
Before joining the company, he held key roles in logistics and operations management, where he gained valuable expertise in streamlining workflows, coordinating across regions, and ensuring consistent service delivery. His hands-on leadership has been instrumental in managing multi-country fieldwork and delivering tailored insights across diverse markets.
As APAC Director, Emerson oversees regional research strategy, field operations, and delivery quality—ensuring every project meets the highest standards of accuracy, cultural relevance, and speed. His commitment to excellence plays a key role in establishing the company as a trusted research partner across the APAC landscape.
Catherine Laranang
EMEA & North America Director
Catherine Laranang brings over 40 years of experience in accounting, operations, and strategic business leadership to her role as EMEA & North America Director. Since joining the company in 2017, she has played a pivotal role in expanding the organization’s presence and impact across Europe, the Middle East, and North America.
A proud graduate of Saint Louis University in Baguio City, Philippines—with high academic honors—Catherine began her career in finance, working with prestigious companies where she developed deep expertise in financial management and organizational operations. In 2015, she founded Successful King Solutions Co., a thriving bookkeeping and business consultancy firm, which reinforced her entrepreneurial acumen and client-first approach.
In her current role, Catherine leads strategic initiatives across international markets—overseeing project execution, ensuring regulatory compliance, and strengthening client relationships in complex, multicultural environments. Her extensive knowledge of global business practices, paired with decades of operational insight, makes her a trusted advisor for navigating diverse market landscapes.
Catherine is also highly experienced in government compliance, licensing, and operational frameworks—making her a key asset in delivering seamless, high-quality solutions across borders. Her leadership is defined by discipline, integrity, and a commitment to delivering measurable value to clients.
With a passion for excellence and a global mindset, Catherine continues to elevate the company’s performance and reputation across the EMEA and North American regions.
JOIN OUR PANEL
Be part of our exclusive panel and earn cash incentives for participating in our online surveys and in-depth web interviews! By joining, you'll have the opportunity to share your opinions and contribute to insights that shape industries worldwide.
Cality Global Solutions (CGS) strictly adheres to the Republic Act 10173 – Data Privacy Act of 2012, ensuring that your information is kept safe and confidential. All data collected is solely used by Cality to contact survey participants and facilitate panel activities, with your privacy and data security as our top priority.